Audience Sync

📄️ Creating a Audience Sync App

Utilizing the Audiences feature requires several steps to create and send audiences to downstream systems, e.g. Facebook, Yahoo!, Google Analytics, Nielsen. The high-level steps of how and what data is available for defining attributes, how to utilize the attributes to create audiences, how to create Audiences etc are covered in previous articles.  This article explains how to use created audiences and send them to downstream systems.

📄️ Audience Sync

The Audience Sync screen consolidates two complementary views to provide a holistic approach to audience management. One view lets users control which audiences are synced with each app, while the other gives a quick overview of linked audiences across apps. Together, these views ensure users can both fine-tune their audience settings and quickly check how everything is connected. The screen is divided into two primary views: List and Audience Synced, each serving different purposes.