Audiences

📄️ Audience List

The Audiences screen provides an overview of the various audience groups and individual audiences that are linked to a specific audience group. This interface is useful for monitoring and managing the audiences within a system. The screen is divided into two primary views: Group and List, each serving different purposes.

📄️ Sample Audiences

To help you get started with audience creation, this article provides a few sample audience ideas along with key details. These examples are based on real-world use cases we've encountered over time and are designed using a sample dataset. While your data and use cases may differ, the intent is to spark inspiration and guide your thinking.

📄️ Creating Audience Using Audience Builder Page

Using the Audiences feature involves several steps to create and send audiences to downstream systems, such as Facebook, Yahoo!, Google Analytics, and Nielsen. Previously, we covered how to define and execute attributes. The output from attribute execution serves as the input for defining an audience. This article explains how to use attributes to create audiences.

📄️ Creating Audience using Auto Extract

The auto-extract option allows audience values to be automatically generated from distinct values from the selected source column instead of manually defining each audience value.

📄️ Executing Audience(s)

Once the audiences are defined, they can be executed through a job. The job can be run from either the Audience List or the Audience Builder page. This article will cover the following topics:

📄️ Audiences Results Table

Utilizing the Audiences feature involves several steps to create and send audiences to downstream systems such as Facebook, Yahoo!, Google Analytics, and Nielsen. The high-level steps for defining the audience have been covered in previous articles.