Audiences

📄️ Creating and Using Audiences

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📄️ Creating a Data layer [CCDP]

As mentioned in the Data Layer Overview, most organizations typically require only a single data layer. However, additional data layers can be created to support specific needs, such as distinct brands or customer-facing identities with separate dataset inputs or cases where resulting attributes and audiences need to remain independent. Syntasa staff will assist you in designing and creating the necessary data layer(s).